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Council reviews proposed Park City logo and flag color refresh; designers favor option using flag palette
Summary
Designers presented three color options to better align the Park City logo and flag; the council’s informal straw poll favored using the flag’s three‑color palette (option 3) to create a unified identity before a water tower design is finalized.
Designers working with the city presented a proposed refresh to Park City’s logo and guidance on tying the logo to the recently adopted flag, and council members expressed support in an informal straw poll for a color palette that matches the flag.
Bill Gardner of Gardner Design and designer Adam Anderson told the City Council the existing Park City logo dates to about 1989 and retains much of its original form; the consultant team proposed minor typographic and shape refinements and three color‑palette options intended to unify the logo and flag when used together across signs and the planned water tower.
Design options showed the logo with three palette approaches: (1) a green/blue/yellow set derived from existing city elements, (2) a simplified two‑blue palette, and (3) the exact flag palette (green, light blue, dark blue). The designers and Bill Gardner said the changes are modest and intended to preserve equity in the current mark while making the flag and logo visually consistent. Gardner said the green element evokes Park City’s park‑oriented identity and topography, which informed the recommendation to tie the logo more closely to the flag color set.
Council feedback was largely favorable to option 3 (use of the flag’s three colors). Council members Charles Schwenke, Troy Hill, Terry Osborne, George Glover and Brandy Bailey explicitly said they preferred option 3 in the discussion; a few council members expressed personal preferences for other options but did not oppose option 3. Members also discussed whether to replace the small “whirligig” element above the logo’s “eye” with a star; designers cautioned that adopting the star would require changing existing city entry signage and could create scale issues. The designers noted a stacked version of the logo could be used on smaller or square signs.
Mayor and staff indicated the water tower design will follow once the council settles logo/color direction; the design team said the water tower presentation would be next once color decisions are finalized. No formal council vote was taken; staff and consultants will return with refined artwork and water tower design options when ready.
