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Kennedale EDC reports 59 business survey responses, to attend ICSC as 380 hotel talks continue
Summary
EDC consultants reported 59 business responses to a new survey and outlined outreach plans including the ICSC conference; city staff said Choice Hotel negotiations under a Chapter 380 agreement remain in progress.
Kennedale Economic Development Corporation consultants told the board Jan. 28 they have received 59 responses to a custom survey of local businesses and stakeholders and are using the results to build a target list and CRM for future outreach.
The update, presented during the EDC's regular session, also said consultants will attend the ICSC (Red River) conference this week to meet with retailers and site selectors focused on Texas and Oklahoma. Consultants said they will compile a list of contacts and potential targets from the conference and report back to the EDC at the next meeting.
City staff added that discussions are ongoing with a developer and a Choice Hotel proposal tied to a Chapter 380 agreement at the corner of Boland and Bowman Springs (the service road). Staff said negotiations are continuing and that no finalized 380 agreement has been presented to council.
Consultants said the survey asked business type, operating challenges and what kinds of education or services businesses want from the Chamber and the EDC. They described plans to expand response rates, to meet individually with local businesses and to recommend a CRM to manage business contacts and follow-up.
The consultants also reported a Chamber spring golf tournament scheduled for April 14 as a revenue and outreach effort; details and a sponsorship packet were still being finalized. Consultants said their outreach to date had combined email, phone calls and social media; the survey garnered eight responses from email distribution and about 50 responses after posting to Chamber social media.
No formal action was taken on the survey or the ICSC trip during the meeting. The EDC requested that consultants supply, at the next meeting, a list of contacts made at ICSC and a preliminary target list for follow-up.
