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Council hears year-one results and Phase 2 plans for Look No Further economic development campaign
Summary
City leaders reviewed metrics for the 'Look No Further' promotion — including impressions and site visits — and outlined Phase 2 advertising, partnerships and survey plans aimed at recruiting residents and businesses to Sterling Heights.
Sterling Heights officials told the City Council that the city's year-old Look No Further marketing campaign has produced measurable engagement and that new Phase 2 outreach will include targeted digital advertising, streaming audio and partnerships with local venues.
Melanie Davis, Community Relations Director, said the campaign launched in February 2024 and has delivered "over 23,000,000 impressions across digital, social, radio, and all of our integrated media" and "more than 5,000 visits" to the campaign page on the city's website.…
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