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Sterling Heights rolls out Code Red mass notification system for texts, calls and geotargeted alerts
Summary
Council heard a presentation on Code Red, a subscription-based mass-notification platform the city will use for targeted texts, phone calls, emails and geofenced emergency alerts; staff outlined a phased public rollout and FEMA IPAWS certification plans.
Sterling Heights city officials on Monday introduced Code Red, a new mass-notification platform the city will use to send targeted texts, phone calls and emails to residents and businesses for routine updates and emergencies.
Marketing and Communications Manager Marissa Russo told the City Council the OnSolve-based platform will allow the city to deliver both planned and geotargeted messages — from event reminders and refuse delays to water-main breaks, snow-emergency notices and large-scale public-safety incidents. "Text marketing and communication is a powerful…
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