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Winnsboro EDC discusses Viking Filmworks marketing package, website offer
Summary
At a Winnsboro Economic Development Corporation workshop, members reviewed a proposed videography and website package from Viking Filmworks that staff said would include video, a demo EDC website and optional social media services; staff discussed ownership, hosting and refresh options but no final contract or vote was recorded.
Members of the Winnsboro Economic Development Corporation discussed a proposed marketing package from Viking Filmworks during a workshop session that included videography, an economic-development website and optional social media services.
Staff members said the company offered a "hero" video package that would return to film fall events, and that Viking Filmworks was offering to build an economic development corporation (EDC) website and use Winnsboro as a demonstration site at regional and national conferences. "What they do is truly top notch," one staff member said, and the proposal would capture the town's fall events.
The discussion covered intellectual property, hosting and refresh options. According to staff, the EDC would own the videos and photos produced: "We own everything. They... said they don't keep ownership of anything," a staff member said. The vendor also offered a one-year hosting option with the website, though staff noted the city currently pays for hosting and might continue with its existing IT provider.
Staff and board members asked about social media pricing and ongoing refresh costs. One participant said Viking Filmworks lists a social-media option on its website but that a monthly rate was not specified in the materials the board had seen. Staff described refreshes and additional footage as services the vendor could provide later with pricing dependent on the scope of work.
Cost options were discussed in general terms: one participant said a $20,000 package was under consideration while another said they preferred the tier above that would include a fall-season shoot. No formal vote or contract authorization appears in the transcript.
Board members also discussed purchasing a domain name (visitwinnsboroTexas.com was mentioned) and whether the website should stand alone for EDC traffic or redirect from existing city pages.
The workshop record shows discussion and staff recommendations but no final action on contracting with Viking Filmworks was recorded in the transcript excerpt.
