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Lawmakers consider ban on biometric and surveillance‑driven grocery pricing amid equity concerns
Summary
Representative Lindsey Sabadosa and other advocates urged the committee to bar surveillance pricing and targeted in‑store advertising that uses facial recognition or electronic shelf tags, saying the practice would disproportionately harm low‑income shoppers and communities of color.
At a lengthy committee hearing, Representative Lindsey Sabadosa described H99 and S47 — bills designed to prohibit surveillance pricing and surveillance advertising in grocery stores — and urged lawmakers to act before biometric and camera‑driven price‑adjustment systems are rolled out nationwide.
Sabadosa told the committee that electronic shelf tags paired with facial recognition and real‑time customer profiling could let retailers offer different…
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