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Council adopts Experience Burnsville 2025 plan and balanced budget
Summary
The Burnsville City Council approved Experience Burnsville’s 2025 strategic plan and budget as part of the consent agenda after a presentation on the organization’s marketing activity, visitor data and conservative budgeting strategy.
Experience Burnsville presented its 2024 accomplishments and a 2025 strategic plan to the Burnsville City Council, and the council approved the organization’s 2025 budget and strategic plan as part of the consent agenda.
Amy Burrell, executive director of Experience Burnsville, told the council the organization — Burnsville’s destination marketing organization — launched a redesigned website, increased visitor engagement and invested in visitor-data tools to refine marketing. "We are the destination marketing organization for the city of Burnsville," Burrell said, and later said, "we do have a balanced budget." The presentation said Experience Burnsville is funded almost entirely through the…
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