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PR Works outlines a four-step campaign plan to support Susquehanna Township SD November tax referendum
Summary
A local PR firm, PR Works, presented a proposal describing a four-step approach—research, planning, implementation and evaluation—to help the district win a favorable vote on a tax referendum in November. The firm proposed starting research immediately with a rollout of messaging beginning in May and continuing through the summer and fall.
Jason Kirsch, owner of PR Works, presented a proposal for communications and community outreach to support the district’s planned tax referendum in November.
Kirsch described a four-step process his firm would use: information gathering (research and listening), plan development (strategy and key messages), implementation across channels (digital, print, presentations, mail, social media) and evaluation…
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