Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Public Affairs Referendum topic
No spam. Unsubscribe anytime.
PR Works outlines a four-step campaign plan to support Susquehanna Township SD November tax referendum
Summary
A local PR firm, PR Works, presented a proposal describing a four-step approach—research, planning, implementation and evaluation—to help the district win a favorable vote on a tax referendum in November. The firm proposed starting research immediately with a rollout of messaging beginning in May and continuing through the summer and fall.
Jason Kirsch, owner of PR Works, presented a proposal for communications and community outreach to support the district’s planned tax referendum in November.
Kirsch described a four-step process his firm would use: information gathering (research and listening), plan development (strategy and key messages), implementation across channels (digital, print, presentations, mail, social media) and evaluation (measuring success by a favorable vote). He said the firm would work with district staff, including Dr. Willis and Mr. Anderson, and expected an accelerated schedule: conduct discovery immediately, produce a plan by May and begin rolling out messaging later in the spring and summer so the campaign is active ahead of the November ballot.
Kirsch said tactics would include targeted digital outreach, presentations, email, social media, printed materials and direct mail. He described prior work that included municipal campaigns, a library tax increase campaign and communications for a $30 million regional water authority capital program. Kirsch said his firm’s local experience includes work with municipalities and nonprofits and that some campaign elements could run in parallel with district-led engagement.
Board members asked about timing and electronic outreach; Kirsch confirmed an early digital start and said he would review lessons learned from last year’s efforts during discovery. No contract award or action was taken at the meeting; the presentation was informational.
Ending: The district’s leadership heard the firm’s approach and timing; next steps would be district-led contracting and vetting of proposals before any engagement begins.
