Wilsonville council adopts tourism strategy after consultant presentation, asks staff to soften ‘implementation’ language

Consultants presented a high‑level tourism development strategy to the Willesville City Council on April 7, and the council approved the strategy and a related five‑year action plan on the consent agenda later in the meeting.

The presentation, delivered by consultants Matthew Landcamper and Greg Netzer and introduced by Moberg, assistant to the city manager and staff liaison to the tourism promotion committee, described a 144‑page strategy built around a long‑range vision for Wilsonville in 2035 and nine strategic “buckets.” The plan groups items into marketing; sports and outdoor recreation; river access; town‑center investment; access and transportation; arts and culture; food and beverage; and diversification of lodging—organized across three implementation stages: catalytic actions in years 1–4, supporting growth in years 5–7, and a final “reaping rewards” stage later in the…