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Ellensburg reviews social media strategy and comment moderation amid growth on Facebook and YouTube
Summary
City public information staff presented social media metrics and options for comment moderation at the April 17 study session; councilmembers debated leaving comments on, turning comments off for some posts, or limiting responses because of staff time and archive requirements.
Nicole Klaus, the City of Ellensburg’s public information officer, told the City Council that the city uses multiple channels to reach residents and that Facebook remains the largest audience, with about 35,000 followers across city and facility pages.
Klaus said the city’s website is the primary information source and that other channels — Facebook, Instagram, X (formerly Twitter) and YouTube — are used as bulletin boards that share material posted to the website. She reported growth in several areas: the city newsletter (Ellensburg Insider) subscriptions rose 18% year over year and the newsletter open rate is 66%, while average click‑through rates were higher than the…
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