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Board amends draft to allow "personal massagers" in limited retail area, forwards ordinance to commission
Summary
After extended debate about minors, visibility and definition, the Planning Board approved forwarding a text amendment that will allow a cosmetic store in a commercial district to sell limited personal massagers (capped percentage of floor area) under restrictions.
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The Miami Beach Planning Board on April 8 voted to forward to the City Commission a text amendment carving out a narrow exception that would permit limited sales of certain personal-massager devices in cosmetic retail stores in commercial districts.
Staff opened the item by reviewing the current distance-separation rules for adult material: adult-material retailers are currently prohibited within 300 feet of residential zoning and certain uses, and within 1,000 feet of another adult-entertainment establishment. The proposed amendment would create a tailored exemption for cosmetic stores located in commercial districts where adult material constitutes a small portion of floor area.
Staff recommended a tighter limit than the draft: "The ordinance that's drafted includes a limitation of 20% of the floor area. We're recommending that that be lowered to no more than 10% of the floor area and not exceed total area of 100 square feet to ensure that this would be primarily a cosmetic store," staff said. Company representatives and outside counsel said the firm's products are legitimate cosmetic-technology goods and that a 10% or 100-square-foot cap would make the proposed Lincoln Road location infeasible.
Ian Bacheco (Acreman Law), representing EIS Inc. (the prospective retailer), described the product line and sought a 20% allowance: "They're not pornographic... it's not something that they're selling on the side of the road trying to make more money... 80% of their store is cosmetic products and cosmetic tech, but they do have this and they wanna be able to have it in the store." Board members focused on two questions: (1) whether the adult-material definition should be narrowed for this circumstance, and (2) how to ensure materials are not visible to minors.
After discussion the board approved an amendment to the draft: the exception will apply to "personal massagers" (a narrower category than the city's broader "adult material" definition), sold only in cosmetic stores in commercial districts, subject to the percentage/visibility restrictions the board adopted. The board adopted a motion that included limiting language and transmission to the City Commission with a favorable recommendation.
The board clarified enforcement expectations: materials shall not be displayed in a manner visible to minors and stores cannot knowingly sell to minors. Staff will draft recital language explaining the carve-out and the public-safety rationale before referral to the Commission.
The City Commission will receive the amended text and accompanying staff analysis for final consideration.

