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Board accepts OE‑9 communications monitoring report; district to streamline messaging and publish platform guide
Summary
The board accepted the superintendent's OE‑9 monitoring report. Staff said the district will produce a user guide, address website accessibility and broken links, streamline messages, and pursue community engagement events.
The Verona Area School District Board of Education accepted the superintendent's monitoring report for Operational Expectation 9, which covers district communications with families and the public.
Marcy, who presented the OE‑9 report, told the board the district ran a redesigned family and staff experience survey this year, receiving 4,214 responses overall and 420 responses from parents and caregivers. She said results showed generally positive ratings but pointed to areas for improvement, including message overload, platform fragmentation (Canvas, PowerSchool, Remind, Seesaw), and occasional proofreading errors in emails.
Key numbers from the communications presentation: Marcy reported 77% of family respondents agreed or strongly agreed that district staff keep them informed on important issues; 83% said district communications were easy to understand and focused on students. At the school level, staff reported 65% agreement that school communications meet families' needs and 86% agreement that school staff are responsive to family culture and language.
Marcy outlined several leadership actions the district will take in response to the survey: publish a Verona Area School District platforms-and-user guide for families and staff; implement a webpage-checking protocol to find broken links and improve headings for accessibility; provide website accessibility training for editors; and streamline district messaging by targeting communications only to affected families when appropriate (an example shown was targeted bus-route construction notices).
The communications team also presented social-media analytics covering 07/01/2024–03/18/2025: district Facebook content generated about 935,200 views, reach of ~131,800 and 20,400 content interactions; Instagram produced about 338,500 views, reach of ~18,500 and 18,300 content interactions. Presenters noted Facebook reach declined modestly while Instagram engagement rose, reflecting demographic shifts.
After board discussion about follow-up and community engagement, board members approved the OE‑9 monitoring report as presented.
No formal vote counts were recorded in the transcript; the board moved to accept the report by motion (Meredith) and second (Juan Carlos) and approved it by voice vote.
