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Board reviews 'Operation 2030' strategic plan framework, steering committee and KPIs
Summary
Superintendent presented a five‑year strategic-plan process focused on a district-defined graduate profile, measurable key performance indicators and a stakeholder steering committee to guide updates through 2030.
The West Allis-West Milwaukee School District superintendent presented a draft five-year strategic plan, dubbed "Operation 2030," asking board committees and a planned steering committee to develop measurable goals and key performance indicators that will be reviewed three times a year.
Dr. Robinson said the plan will align the district’s mission, vision and equity beliefs around a single anchor — the “profile of a WAWM graduate” — and called for board committees to recast their goals using the SMART framework (specific, measurable, achievable, relevant, time-bound). “Everything that we do in a strategic plan has to go back to our why,” Dr. Robinson said, adding that the district must be able to tell the board whether it is on target after the first year.
The plan’s process: Dr. Robinson outlined phases that include stakeholder engagement through focus groups and surveys, data collection, committee-level action planning and assignment of measurable outcomes. The district will assemble a steering committee made up of board members, union and city representatives, building principals, parents, students and community members; the superintendent emphasized the committee will be advisory only.
Jody Landish, the district’s secondary leadership coach who is assisting the project, said the district wants students to “see themselves” in the graduate profile and said the KPIs are intended to build broad ownership of measurable indicators so the district can track impact rather than intentions.
Why it matters: The superintendent framed the plan as an effort to move beyond program lists to a coherent sequence that helps students identify and follow pathways to graduation and post‑secondary options — including expanded CTE, dual‑credit and AP opportunities. Dr. Robinson said the goal is for students and families to understand pathway options earlier (for example, by fifth and eighth grade) and for committees to identify KPIs tied to academic and career readiness.
Next steps and outreach: The superintendent said the district will develop templates and protocols to help each board committee create 5–7 KPIs tied to committee goals and that the district will use existing survey vendors and new focus groups to gather stakeholder input. He asked the board for participation on the steering committee and signaled the district will provide periodic updates to the public during the process.
