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Council narrows logo options to a classic sailboat and asks designers to drop 'City of' and 'Washington'
Summary
Administrative staff presented logo concepts and color palettes; council favored a traditional sailboat mark (staff’s concept 5), agreed to remove the words “City of” (and generally not include “Washington”), and asked staff to return with refined font and color options and simplified mark variants for different uses.
The council discussed four proposed logo concepts and ancillary color palettes at the April 3 study session as part of a planned brand refresh to coincide with a new website.
Bonnie Wilkins, Director of Administrative Services, reviewed four concept layouts and several color palettes and mockups showing horizontal and vertical use cases. Council members expressed preferences, suggested typographic changes and asked…
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