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Fluvanna tourism office outlines marketing gains, grants and next steps; transient occupancy tax generating modest revenue
Summary
County staff presented the tourism strategic plan update, citing new marketing materials, grant awards and initial transient occupancy tax revenue; supervisors heard plans for a VDOT gateway master plan and expanded business workshops.
County tourism staff presented an update on Fluvanna’s tourism strategic plan on April 2, detailing recent marketing work, grant awards and next steps to grow visits and visitor spending.
Staff described a four-part strategy centered on branding and marketing, infrastructure, business capacity building and communication. County materials developed under the Find Fluvanna brand include visitor guides, rack cards and a tourism video; staff…
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