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Tourism director reports $1.2 billion in visitor spending, outlines marketing and short-term rental plans
Summary
Orange County tourism director presented a quarterly report citing $1.2 billion in visitor spending, about 4.1 million visitors, expanded digital marketing efforts and preparations for state short-term rental registration and collection rules; the county’s film office also summarized recent productions and location activity.
Amanda Dania, Orange County tourism director, delivered a quarterly update describing tourism’s economic impact, marketing strategy and program work.
Dania and Rachel Carr, marketing lead, said county visitor spending is about $1.2 billion and that Orange County received approximately 4.1 million visitors (figure presented as the most recent available). Dania said bed-tax collection has steadily grown year over year except for the 2020 pandemic period; she highlighted retail and food and beverage as the largest visitor-spending sectors and reported that tourism supports…
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