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Committee funds Lowcountry Tourism Commission marketing for Jasper County and Hardeeville
Summary
The committee approved a recommendation to fund the South Carolina Lowcountry Tourism Commission's marketing work that covers Jasper and neighboring counties; the commission presented digital and billboard outreach metrics.
The Hardeeville Committee on Tourism & Events recommended and voted to approve funding for the South Carolina Lowcountry Tourism Commission's marketing work covering Jasper and neighboring counties, the committee recorded at its Nov. 8 meeting.
Peach Morrison, director of the South Carolina Lowcountry Tourism Commission, told the committee the commission serves Beaufort, Hampton, Jasper and Colleton counties and works with the South Carolina Department of Parks, Recreation & Tourism and Discover South Carolina. She described a mix of billboard, print and digital campaigns, and said the commission uses geolocation data dashboards to better understand visitor patterns.
Morrison said some metrics were mixed: sessions on their website were down slightly year over year while "engaged sessions" increased; social media followings and YouTube views have grown. She told the committee the visitor center serving Jasper County is at Exit 33 and that daily vehicle counts at the exit are substantial; she also cautioned the committee to treat some geolocation data carefully because phone settings and user permissions affect capture rates.
A committee member asked whether the I-95 widening would affect tourism flows; Morrison said construction will be disruptive in the short term but should benefit travel in the long run. The committee recorded a motion to approve the commission's request, a second, and a voice vote in favor; the transcript does not include a roll-call tally.
Morrison thanked the committee and said she would be available for follow-up questions.
