Consultants find Brentwood communications largely sound; recommend brand guidelines and website and social tweaks

At the Communications Committee meeting on Feb. 25, consultant Samantha of Raftelis presented a completed communications audit and recommended that Brentwood adopt a strategic communications plan, a brand and style guide and targeted website and social‑media changes to improve reach and consistency.

The audit, Samantha said, found that "y'all are doing things real well," while identifying a few targeted adjustments that would raise consistency across materials, lower the reading level of some documents, and improve web navigation and social engagement. She told the committee Raftelis conducted a situation analysis, staff workshops, and 10 external stakeholder interviews as part of the review and plans to deliver the final communications plan and brand/style guide in March.

Why it matters: Committee members said the work could help the city reach a growing population of younger families and reduce confusion when residents seek service information. The audit recommended clear staff protocols for choosing channels and timing, templates for common document types, and modest website…