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Experience Fayetteville outlines 2025 marketing push: 'Your New Favorite' creative, Ale Trail refocus and a year of bikepacking
Summary
Marketing staff presented advertising creative that will run nationally, announced a refocused Fayetteville Ale Trail limited to eight in-city breweries, and previewed a bikepacking promotional program and documentary to run in 2025.
Experience Fayetteville’s marketing team presented 2025 campaign priorities at the commission meeting, previewing national creative, changes to the Fayetteville Ale Trail and a multi‑part bikepacking initiative.
Sarah Keating, vice president of marketing and communications, said the organization’s 2024 "Discover Your Favorite Bill" (advertising) campaign is a finalist for an eTourism Summit award and that new creative for 2025 will run in national placements such as the Wall Street Journal. The marketing team will A/B test two creative directions and use a new…
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