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Committee advances district branding to board; approves coaches and booster-handbook edits
Summary
District administrators asked the co-curricular committee to forward a previously approved district branding for full-board implementation effective July 1, 2025; the committee approved updates to the coaches handbook and editorial changes to the booster handbook and voted to forward the branding rollout to the board.
A district staff member summarized the Waunakee Community School District’s four‑year branding process and asked the co-curricular committee to advance full implementation to the district board with an effective date of July 1, 2025. The committee voted to forward the branding recommendation to the full board and approved updates to the coaches handbook and editorial updates to the booster handbook.
The presenter described the branding process history: a community-engaged design led by an external vendor (Nathan Child Foundry) that the Waunakee Board of Education approved on May 10, 2021. The staff member said the district plans a district‑wide rollout and cited consistency, honoring community input, competitive positioning for school choice and maximizing past investments as reasons to proceed. “Implementing the approved branding, we are seeking this to be effective 07/01/2025,” the presenter said.
Committee discussion covered where branding language will appear (coaches handbook, booster handbook and employee handbook), a communication plan to staff, and steps to help smaller programs with limited participants. The presenters noted the booster handbook updates were editorial (meeting-date updates and a staff name change) and that the coaches handbook changes addressed redundancy, an updated equity statement, clarified physical‑exam language (making physicals valid for two years regardless of grade), volunteer‑coach supervision rules, roster-selection policy visibility and an optional WIAA no‑contact week if the WIAA adopts it.
Committee members raised questions about volunteer coaches and exceptions. A committee member noted the board had previously approved a carve‑out allowing district employees or board members who serve as volunteers to supervise students in some cases; presenters said that exception remains in place but that volunteers generally may not run practices alone and are not issued key cards.
The committee approved a motion to forward the branding rollout to the full board and approved the coaches handbook and booster handbook updates by voice vote; no roll-call tallies were recorded in the transcript.
