Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Higher Education Marketing topic
No spam. Unsubscribe anytime.
Committee adopts governor's letter to let higher-education division reallocate marketing funds
Summary
The committee approved a governor's letter allowing the Division of Higher Education to reallocate advertising and marketing funds to broader division-wide marketing, including outreach for the common application from the Access Act.
Nick Fuller, assistant commissioner for the Division of Higher Education, told the committee the department requested permission to reallocate its current advertising and marketing dollars used for scholarship programs so the same funding could be used to promote other division services, including outreach for the college application portal established under the Access Act. Fuller said the request would allow the division to "use the same funding to advertise and market" the common application and other division initiatives, rather than funds being restricted to scholarships alone.
Committee members asked procedural questions about agenda placement and then moved the letter; after a motion and second the committee adopted the governor's letter. No floor questions were raised that changed the department's explanation.
