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Visit Beaufort, chamber and hospitality groups urge balanced visitor growth and investment in shoulder seasons
Summary
Visit Beaufort presented 2024 visitor data showing steady occupancy, continued reliance on military graduations and leisure travel, and per-visitor spending figures; the Beaufort Area Hospitality Association and Beaufort Regional Chamber emphasized diversification, workforce and off-season events as priorities.
Rob Wells, president and CEO of Visit Beaufort, told partners at the City of Beaufort’s partners-day retreat that data from calendar year 2024 show visitors represented roughly 36% of cell-phone traffic in the marketplace and about 22% of consumer spending in the destination. Wells said monthly monitoring found never reaching a 1-to-1 visitor-to-resident ratio across the year and that visitor spending averaged about $421 per overnight stay. He also said food spend is the single largest share of visitor spending and that military graduations remain a large, stabilizing source of demand.
Wells said occupancy in 2024 was up about 2% even while average daily rates trended down, and that…
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