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Northstar consultant outlines six‑month tourism strategic plan for Baker County
Summary
Northstar consultant John Wiznet explained a six‑month process for a tourism strategic plan for Baker County, including research studies, stakeholder meetings and a draft expected by July; the county currently uses a 3% lodging tax and a proposed additional 2% would require a voter referendum, participants said.
John Wiznet, a consultant with Northstar, told the Baker County Tourist Development Council that Northstar has a signed contract to develop a tourism strategic plan and outlined a six‑month process that includes research studies, stakeholder meetings and a draft plan expected in July.
"I think I think the issue is not necessarily do you have product, it's gonna be how do we get others to know about that product and to come and stay here," John Wiznet said, summarizing his early observations from a "secret shopping" visit to the county.
Nut graf: The consultant presented research and outreach steps designed to raise visitor awareness, target nearby regional markets and measure return on investment for lodging‑tax expenditures; the work is meant to inform decisions about promotion and potential future…
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