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House hearing on HCR 15 spotlights split among producers, trade groups and consumers over mandatory country-of-origin labeling
Summary
Supporters told a House committee that mandatory country-of-origin labeling (COOL) would protect independent cattle producers and give consumers transparency; opponents, including producer associations and business groups, argued mandatory labeling could raise costs, trigger trade disputes and lead to electronic identification mandates.
Representatives and dozens of witnesses testified before the Special Committee on Intergovernmental Affairs on House Concurrent Resolution 15, a measure expressing legislative support for country-of-origin labeling for beef. The hearing featured extended testimony both in favor and opposed to mandatory labeling, with witnesses citing economic, market-power, consumer-transparency and trade-policy considerations.
Representative Maisie Christiansen (sponsor) opened the hearing by describing the resolution as an expression of support for Missouri cattle producers and consumer transparency. Representative Keith Elliott, who also spoke in support, said the repeal of mandatory labeling in 2015 preceded a sharp decline in prices paid to many family-farm cattle producers and argued that reinstating country-of-origin labeling would help family operations and give consumers truthful information about…
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