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Planning board recommends conditional use for GameDay Men’s Health at 110 East Pine Street

2832063 · March 18, 2025
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Summary

The Planning and Zoning Board recommended approval to the City Commission for a conditional use permit allowing a GameDay Men’s Health medical office in downtown Lakeland, with conditions on permitted services, maximum floor area and lapse rules; the recommendation passed 5-1.

The City of Lakeland Planning and Zoning Board voted to recommend approval of a conditional use permit for GameDay Men’s Health at 110 East Pine Street, forwarding the item to the City Commission with conditions. The motion carried 5-1; Secretary Savannah Knight recorded a dissenting vote.

Todd Vargo of Community and Economic Development described the property as located in the C-7 zoning district within the Munn Park Historic District and the Lakeland Downtown Development Authority boundaries. He said medical offices are allowed through a conditional use process to protect the downtown arts-and-entertainment character and that the Lakeland Downtown Development Authority had no objection.

Applicant Matthew Key said GameDay Men’s Health operates on an appointment basis, Monday through Friday, and provides preventive health services, hormone and testosterone therapy, erectile dysfunction treatment and weight-management services. "We are not a, like an emergency medical clinic. We don't see the sick," Key said, and added the clinic will be regulated and contract with a biohazard-disposal company to collect sharps and medical waste.

The board’s recommended conditions list the permitted use (for-profit men’s health clinic offering the enumerated services), a maximum floor area of 2,110 square feet, and a provision that the conditional use shall lapse if the business tax receipt allowing medical-office use lapses for 365 days or longer; reestablishment would require City Commission approval.

Board members raised questions about suitability of the downtown location and waste disposal. Key said the franchise’s clinics typically occupy medical buildings but that this location provides street exposure and foot traffic. On disposal, he said the clinic has a contract with a specialist to pick up regulated medical waste and that the operation is subject to state and federal oversight.

The Planning and Zoning Board recommendation will be considered by the City Commission at a later hearing. The board’s recommendation passed 5-1.