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County PR officer reports growth in media outreach, social media and web engagement
Summary
Storey County's public relations officer reported steady increases in media contacts, social followers and website engagement over the past six months, noting a gain of roughly 700 followers and more than 10,000 active website users in the tracking period; staff outlined next steps including a Google tag and conference training.
Julia Moreno Fritz, Storey County's public relations officer, briefed commissioners on a six-month review of the county's PR and social-media work, which she said has strengthened local media relationships, increased social followers and improved website traffic.
Moreno Fritz told the board her office created a media-contact list of more than 30 outlets across the region, standardized press-release templates, and produced two press releases in 2025 that received coverage. She highlighted the county's Thanksgiving food donation coverage (Redwood Materials donation of 270 turkeys and food bags) and noted consistent weekly contributions to the Comstock Chronicle.
On social platforms, Moreno Fritz reported organic followership growth of about 700 followers in five months, bringing the county to roughly 8,500 followers across Facebook (55% of followers), X (25%) and Instagram (15%). Demographically, the most engaged age group is 35–44 (27%) and audience skews slightly female (54%); she said Facebook impressions and reach rose substantially in the tracking period.
Website analytics (early baseline): more than 10,000 active users and 5,800 new users since tracking began; organic search is the largest traffic source; average session duration roughly one minute. Moreno Fritz said she is installing a Google tag to improve conversion tracking and plans continued coordination with county departments to refresh content and forms (for example, a confidential help referral form modeled after Lyon County).
The PR officer outlined paid campaigns including billboards in Reno and Carson City and targeted digital ads; she said campaign impressions were strong in pilot runs and that video ads were generating above-average view rates. Moreno Fritz closed with next steps: strengthen local media relationships, attend a government social-media conference in May, and publish consistent branding guidelines for county communications.
Commissioners praised the work and asked no substantive changes; the presentation was informational and required no board action.
Speakers quoted in this item: Julia Moreno Fritz (public relations officer).
