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City communications report shows social media growth and spike in engagement during tornado response
Summary
Communications Specialist Amanda Gilbert presented baseline 2024 metrics on March 24, 2025, noting large social reach, increased video focus and a marked spike in engagement during a tornado response; staff said program-level outreach produced measurable community impacts.
Amanda Gilbert, the city’s communications specialist, presented Janesville’s first quarterly communications update on March 24, 2025, providing baseline 2024 metrics and year-to-date figures through March 20, 2025.
Gilbert said that in 2024 the city’s Facebook content reached about 369,700 unique accounts, with 49,200 content interactions and 13,700 followers; links on Facebook were clicked more than 9,000 times. She told the council the most…
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