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Board discusses creating an enrollment division to reverse decade‑long declines
Summary
Superintendent and board members outlined a new enrollment division and director role intended to recruit students, stabilize declining enrollment and generate additional per‑pupil revenue. Staff said the office will set goals, build an org chart and may be expected to pay for itself if it reaches recruitment targets.
Board members and the superintendent discussed a proposed enrollment division and a director role intended to increase student enrollment, stabilize longstanding declines and capture state per‑pupil dollars.
The superintendent told the board the district has experienced more than a decade of declining enrollment and that the new division — with a chief of enrollment already appointed in a prior meeting — is designed to coordinate recruitment, retention and “informed choice” outreach. Staff said the district currently receives roughly $8,000 per student in state funding and each additional student captured from the projected pool would bring recurring revenue into the operating budget.
Board members asked whether the district sets recruitment goals up front or builds staffing first; the superintendent replied the district will do both, building the department while setting phased goals for the beginning, middle and end of the next school year. “We will start to talk about what his achievement goals are for the beginning of the school year, middle of the year, and by the end of next year,” the superintendent said.
Members asked for organizational details including the director’s direct reports and for job descriptions; staff said an org chart exists in materials and offered to add a red‑line master org chart and job descriptions to future materials. Board members also raised operational questions — for example, whether enrollment work would coordinate with principals and front desk customer service to ensure families who visit are met effectively.
Several board members framed the enrollment effort as a possible revenue generator and said it must be held to measurable outcomes. The superintendent said the division could be an enduring department if it pays for itself; otherwise it would be an experiment that could be discontinued.
The board did not take a recorded vote during the discussed segment. Staff said they would return with additional organizational detail and measurable targets.
