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Ottawa Memorial Auditorium unveils strategic plan focused on branding, revenue and facility upgrades
Summary
Staff presented a strategic plan for the Ottawa Memorial Auditorium emphasizing branding and awareness, facility and infrastructure improvements (ADA and kitchen work), revenue growth through new rental and program offerings, and stronger community engagement, with a request that the commission formally acknowledge the report.
Director Tiffany Evans presented the Ottawa Memorial Auditorium's updated strategic plan on March 5, asking the commission to acknowledge months of work by staff, the OMA advisory board and community partners and provide input on priorities.
Evans said the plan centers on three themes ' budget, awareness and viability ' and identifies five focus areas: branding and awareness; facility and infrastructure…
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