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Tourism director proposes Placer AI subscription, budgets $8,000 share
Summary
Tourism Director O'Malley recommended exploring a Placer AI visitor-tracking subscription and asked the committee to join a vendor Zoom demo; she said a one-year subscription could cost the city about $8,000 if shared with the building department.
Tourism Director O'Malley told the Pacific Tourism Committee she wants the committee to evaluate Placer AI, a visitor-tracking and foot-traffic research platform, and asked members to attend a vendor demonstration before the 2026 budget cycle.
O'Malley said Placer AI “is really good for research” and described it as “a tracking device” that can show where people move through downtown and where they go afterwards. She said the vendor can deliver data with a roughly two-day turnaround and demonstrated an example showing about 6,000 people…
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