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EDA approves $1,800 mailer to publicize revolving loan fund
Summary
The Dayton EDA approved a printed mailer and mailing to raise awareness of its revolving loan fund. The cost quoted by the printer was about $1,800, including postage; the fund targets small business loans of $5,000–$50,000 and the EDA discussed where to target the mailing.
The Dayton Economic Development Authority voted to produce and mail a printed piece promoting the EDA’s revolving loan fund, using a quoted production and mailing price of about $1,800.
EDA members discussed targeting, cost and strategy before approving the mailer. Staff presented a draft 5.5-by-8.5‑inch front‑and‑back mailer the committee had circulated and confirmed the $1,800 quote from Osseo Minuteman Press includes postage (the vendor described the distribution as an Every Door Direct Mail-style send). The EDA moved and seconded a motion to proceed; the motion carried.
Members debated whether to mail to every resident or to target businesses and business‑heavy areas. Supporters said sending to all residents would capture home‑based businesses and potential entrepreneurs who might transition to brick‑and‑mortar storefronts, while others recommended targeting the purple areas highlighted on a packet map — primarily along Balsam and in the village — to conserve the revolving fund’s limited capital.
Staff confirmed the revolving loan program offers loans between $5,000 and $50,000 and is designed to provide roughly half of a project’s financing; the EDA’s available funds were discussed as a constraint, with members estimating roughly $550,000–$600,000 currently available for new loans. Several members said the communicator and mailer together would increase public awareness, and the EDA approved combining the mailer with the regular communicator distribution.
The motion authorized the printer and postage quote and asked staff to proceed with the EDDM-style mailing. No changes were made to program eligibility or loan underwriting at the meeting.
