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Helotes OKs sign variance for D. Va Dog Lady LLC at Braun Road site

2818289 · March 28, 2025
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Summary

The Helotes City Council approved a sign variance for D. Va Dog Lady LLC, a business set back off Braun Road, after Planning and Zoning recommended allowing a temporary or alternate sign arrangement until a monument sign can be installed later.

Helotes — The Helotes City Council unanimously approved a sign variance request for D. Va Dog Lady LLC at a location off Braun Road on March 27 after Planning and Zoning recommended approval.

Council members said the business is set back from Braun Road and that the site’s unusual configuration justified the variance. One council member said a monument sign would be preferable in the future but that the current variance would help the business as it gets established.

Motion and vote: The council moved and seconded (motion credited in the record as made by Councilmember Virtue and seconded by a colleague), and the council adopted item 7 as written by voice vote.

Why this matters: The variance will allow the business to use temporary or alternate signage given its set-back location until a monument sign can be installed, per council remarks.

What’s next: Staff will apply the approved variance to the applicant’s sign permit; the council encouraged the applicant to pursue a monument sign in the future.