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Uvalde County tourism staff report higher visitor traffic, ask commissioners to broaden hotel-tax spending

2816973 · February 24, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

County tourism staff reported increased visitor numbers after recent marketing and asked commissioners to permit broader uses of hotel-occupancy tax revenue, aligning Uvalde County with other Texas counties that allow multiple spending categories.

Uvalde County tourism staff told the commissioners the county saw a sharp increase in web and social engagement after new marketing work and requested a change in local hotel-occupancy tax rules so the county could spend money in more categories than current rules allow.

"We gave out 5, event marketing grants in quarter 4," the tourism staff reported, and added that three of those grants "together brought in over 10,000 visitors, that stayed at least 1 night in the city or county." The staff also said Hunter's Roundup attracted "over 1,700 visitors." The presentation said the county had partnered with CrowdRip and planned "50 professional photo…

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