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Planning Commission approves Total Wine & More signage at East Bay Bridge shopping center
Summary
The Emeryville Planning Commission on March 27 approved a major sign permit allowing Total Wine & More to install multiple illuminated signs at 3938 Horton Street in the East Bay Bridge Shopping Center, subject to conditions including dimmability and limits on temporary banners; Chair Wax recused.
The Emeryville Planning Commission on March 27, 2025 approved a major sign permit allowing Total Wine & More to install multiple illuminated signs at 3938 Horton Street in the East Bay Bridge Shopping Center, voting 5-0 with Chair Wax recused.
Staff told commissioners the proposed package includes two large illuminated wall signs, three tower signs, a 27-square-foot monument sign and an up-to-90-day temporary banner, and that the application meets the city’s sign regulations and the East Bay Bridge master sign program allocations with conditions. The commission’s approval makes the permit subject to the conditions listed in the staff report, including a dimmer for illuminated signs and a 90-day limit on the temporary banner.
The permit was brought as a major sign review…
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