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Communications team credits timing and messaging for enrollment, engagement gains; levy passes
Summary
Vancouver School District communications staff reported increased app adoption, more kindergarten enrollments, improved attendance at community events, stronger outreach for multilingual families, and said the district's capital levy passed with about 54% approval.
The Vancouver School District presented a progress update March 25 on communications and family engagement, reporting growth in app adoption and email updates, improved kindergarten enrollment numbers after shifting outreach timing, strong turnout at targeted hiring and community events, and a passed capital levy.
Communications director Jessica (last name not stated) told the board the district has moved parents toward the district app (ParentSquare) and updated contact information: staff reported about 220 more parents have downloaded the app, 207 more parents’ email…
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