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RiverRealm asks Lancaster for $3,000 to boost app marketing after 7,000 web users
Summary
RiverRealm requested a $3,000 increase in the county contribution to fund a steady ‘drip’ ad campaign to drive downloads of a visit‑widget mobile app; presenter said Lancaster accounts for roughly half of regional tourism spending and partners will match funds.
Mike Palin (identified in the meeting as Mr. Palin), speaking for RiverRealm tourism partnership, asked the Lancaster County Board of Supervisors on March 27 for an additional $3,000 in county funding to support a year‑long marketing push to increase downloads and active use of the partnership’s Visit Widget mobile app.
Why it matters: Palin told the board RiverRealm’s app has attracted more than 7,000 web users since launch but not the level of mobile downloads the group wants. "It's not happening organically," he said, and proposed a continuous,…
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