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Airport marketing consultant reports organic growth but board presses for SEO, domain and paid-ad details
Summary
A marketing consultant told the Laredo Airport Advisory Board that the airport’s web and social activity is growing organically—about 4,000 monthly website users and new followers across Facebook, Instagram and LinkedIn—but board members pressed for clearer SEO metadata, domain ownership and a plan for paid digital advertising.
Aron, the airport’s marketing consultant, told the Laredo Airport Advisory Board on March 1 that “everything happening on digital actions for the airport is organic,” and presented monthly website and social-media metrics for February.
The consultant said the airport’s channels added roughly 72 new social followers in February (50 on Facebook, 29 on Instagram and 28 on LinkedIn) and reported about 4,000 website users for the month with an average site session of roughly 48 seconds. “We create 16 content [pieces] every month,” the consultant said, listing reels, videos and graphics for Instagram, Facebook and LinkedIn.
Board members followed with technical questions and requests. One board member asked whether the consultant’s scope…
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