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Snohomish County Sports Commission outlines events, economic impact and World Cup opportunities for Mountlake Terrace
Summary
Tammy Dunn, executive director of the Snohomish County Sports Commission, briefed the Mountlake Terrace City Council on March 27 about sports tourism and events in Snohomish County and District 4.
Tammy Dunn, executive director of the Snohomish County Sports Commission, briefed the Mountlake Terrace City Council on March 27 about sports tourism and events in Snohomish County and in District 4, which includes Mountlake Terrace.
Dunn described the commission as a standalone 501(c)(3) destination-management organization that recruits, retains and facilitates sporting events to increase visitation, room nights and local spending. "Our vision is, sports become the premier destination in the region for sports, enriching the community, and increasing economic vitality through sports," she said.
Dunn presented county-level metrics and said Snohomish County’s sports-related economic impact rebounded after the pandemic; the commission counted roughly $32 million in local impact for 2024 and about 39,000 room nights. Focusing on District 4, she said the district generated about $2.2 million in economic impact in 2024 with just over 2,000 room nights, and she told councilors Mountlake Terrace itself produced about $178,000 of economic impact in 2024 (compared with about $1 million in 2019).
Dunn highlighted upcoming and recurring events the commission supports, including Ice Fest, soccer tournaments, the Washington State Scholastic Esports Association spring high-school championships (May 18 at the Lynnwood Event Center), and other emerging sports such as pickleball and disc golf. She said the commission is preparing a "watch party playbook" for communities to use around the 2026 FIFA World Cup and that Visit Seattle will publish additional guidance in April.
Council members responded with local context and interest in leveraging facilities and school programs. Councilmember Sonmore noted local venues and programs such as the city’s soccer field and ice arena and listed local Hall of Fame inductees associated with Mountlake Terrace. Councilmember Murray and others discussed esports and local STEM connections at the high school.
Dunn closed by noting the Snobbish (Snohomish) County Sports Hall of Fame banquet on Sept. 24, where inductees from Mountlake Terrace will be recognized.
The presentation was informational; no action was taken.
