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Parents and boosters object to proposed MMSD high‑school logo redesigns
Summary
Multiple community members and booster club leaders urged the Madison Metropolitan School District to halt a proposed set of high‑school logo changes, arguing there was little community input and funds should be spent on student needs.
Parents, alumni and booster club leaders used public comment time at the Feb. 24 Madison Metropolitan School District board meeting to urge the district to stop proposed new logos for the district’s high schools.
Jesse Wickerser, who identified himself as a parent of two MMSD students and an alumnus of West High, said, “I'm just speaking today to oppose the adoption of the proposed new logos for our high schools.” He criticized the district’s survey process and said the online survey did not offer an option to keep existing logos, which he said could skew results.
Jamie Baylor, president of the West High Booster Club, told the board the boosters have raised more than $500,000 since 2013 for West students and that boosters pay for uniforms and other equipment the district budget does not cover. Baylor said the proposed West logo “looks a lot like AI” and urged involving students and local designers if any change is necessary.
Speakers asked the board to prioritize spending on student needs—uniforms, equipment and basic services—rather than a branding redesign that would be implemented slowly and risk inconsistent application across facilities and gear.
Board members did not take a vote on the logos at the Feb. 24 meeting.
