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Isanti liquor store posts sales gains; council weighs marketing, signage and revenue options
Summary
Staff reported the liquor store's gross sales rose about 4% in 2024 to just over $6 million, with a transfer of $533,745 to the general fund and community donations of $15,256. Council discussed marketing options, a dynamic sign and whether communications staff could support liquor store outreach.
City staff reported that the Isanti liquor store's 2024 net sales were up about 4% and gross sales exceeded $6 million. Presentation slides noted the store returned $15,256.47 to community causes through customer donations and transferred $533,745 from the liquor fund to the general fund.
Staff framed the liquor store as a city revenue source whose…
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