Commission approves sign variance for Flatiron Allergy & Asthma Center at 900 S. Main

The Longmont Planning and Zoning Commission voted 5‑0 to approve a variance allowing Flatiron Allergy & Asthma Center to install a 54.17‑square‑foot non‑illuminated wall sign on the south elevation of 900 South Main Street, Suite 200.

Senior Planner Christine Cody presented the application and noted the building is in the Mixed Use Corridor zoning district and that tenant wall signs are allowed only where a tenant has an exterior public entrance. Suite 200 has access from an interior hall rather than a direct exterior public entrance, so the applicant requested a variance under the Longmont Development Code. Cody summarized the general approval criteria and the variance factors the commission must weigh.

Nick Gentry, the applicant’s sign vendor with Adcon Signs, said the proposed reverse pan channel‑letter sign measures about 54.17 square feet and is non‑illuminated. Gentry said the tenant already appears on a multi‑tenant monument sign on Main Street and argued that the wall sign would improve wayfinding for patients arriving at the parking lot and finding the upstairs suite.

Commissioners and staff discussed existing signage on the building. Planning staff confirmed a dental practice in the same building has wall signage permitted under a prior code; staff said no public comments had been received on the Flatiron application. Commissioners noted the building contains only a few tenants, that a tenant panel already exists on the monument sign, and that the proposed sign design is within allowed area standards tied to wall linear footage.

Commissioner Earl moved to adopt Planning and Zoning Resolution 2025‑3A approving the sign variance; Commissioner Polin seconded. The roll call vote was: Commissioner Boone — yes; Commissioner Pollan — yes; Chair Hite — yes; Commissioner Arment — yes; Commissioner Earl — yes. The motion passed unanimously, 5‑0. The chair read the seven‑day appeal instructions into the record.

The file shows the applicant supplied a letter of owner consent and that the sign will be non‑illuminated, reverse pan channel letters rather than a cabinet sign. Staff recommended approval after reviewing compatibility, visibility and the absence of neighborhood objections. The commission’s approval is effective pending the seven‑day appeal period.