Manager reports November–December tourism gains, marketing shifts and wayfinding timeline

At a Jan. 28 meeting in Palestine, the manager presented November and December 2024 visitor and lodging data and described upcoming marketing and wayfinding work while the board approved minutes from two prior meetings.

Manager Kristine said the November report showed "ADR was up 11.9% year over year" and that year‑to‑date revenue remained higher than 2023. She told the group occupancy figures were lower in parts of the period covered by the reports and that the Peltex Motel’s rebrand to Budget by OYO had been added to the reporting pool, which lowered some averages because historic data for that property is not yet available.

Why it matters: the manager framed the figures as evidence that revenue and demand were generally stronger than a year earlier even where occupancy fell in some months, and she outlined near‑term marketing and signage steps intended to maintain those gains.

The manager said…