Senate approves bill expanding protections against deceptive pricing practices

The Colorado Senate adopted House Bill 10 90 on March 25, a measure aimed at curbing deceptive pricing and “junk fees” in consumer transactions and leases.

Senator Weisman, sponsor on the floor, described negotiations in the Judiciary Committee and said several amendments were adopted to accommodate regulated industries, airlines and delivery network companies. The committee also narrowed parts of the bill after discussions with stakeholders.

Floor amendments addressed who may enforce the statute and limited the bill’s reach where federal regulation already applied. Committee and floor discussion focused on whether the state should defer to federal compliance by regulated entities or require explicit proof of federal compliance. Senator Weisman argued that the text should require actual compliance with federal law to exempt an entity; opponents favored language that exempts entities that are subject to federal statutes even if compliance is not demonstrated on the spot.

The Senate adopted amendment L27 (which restored certain non‑court notice and cure procedures) and debated amendment L26, which would alter how federal regulatory exceptions are applied. Senators later recorded a division on L26 and returned to final passage; the bill was adopted on the floor and will proceed to the next steps in the legislative calendar.