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Coppell presents citywide communications survey, plans to boost Notify Coppell and digital outreach
Summary
City communications staff briefed council on a citywide survey of nearly 1,700 residents, current digital metrics and plans to grow emergency alerts (Notify Coppell), explore WhatsApp and expand marquee messaging.
Hannah, the city’s chief communication strategist, told the Coppell City Council on March 25 that a citywide survey of just under 1,700 respondents showed gaps between how informed residents feel and how informed they want to be on several topics, and that staff will prioritize emergency alerts, construction notices and council communications.
The survey showed that 78% of respondents feel very or somewhat informed about community events but only 60% feel informed about emergency preparedness; Hannah said, “92% of residents would like to be informed about the importance of preparedness.” The presentation included the department’s 2024 metrics — about 7,574 e-news subscribers with a 49.8% open rate and…
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