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Coppell reviews communications survey, plans push for emergency alerts and marquee outreach
Summary
City communications staff told the Coppell City Council on March 25 that a 1,700‑response survey and 2024 channel metrics show gaps in awareness for emergency preparedness and road work; staff outlined plans to promote Notify Coppell, expand video and marquee messaging, and pursue WhatsApp for some communities.
Coppell — At a March 25 City Council work session, communications staff summarized a citywide survey and 2024 digital metrics and recommended steps to raise public awareness of emergency alerts, road maintenance updates and council initiatives.
The presentation, led by Communications Strategist Hannah Cook, drew on a survey of “just under 1,700 respondents,” Cook said, and on 2024 engagement figures for the city’s e-newsletter and social platforms. She told council members the results reveal a gap between how informed residents feel and how informed they want to be, especially for emergency preparedness and construction updates.
Cook said 78% of respondents feel “very informed or somewhat informed” about community events, while 92% want to be notified about emergency preparedness and construction. “By comparing how informed…
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