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Tennessee tourism commissioner pitches marketing as generator of visitor tax revenue for Hamilton County
Summary
State Tourism Commissioner Mark Ezell told the Hamilton County Commission that expanded tourism marketing has driven visitor spending and sales-tax revenue that benefit local education and infrastructure, and highlighted Tennessee's recent growth in visitor volume and tax margins.
Tennessee Department of Tourist Development Commissioner Mark Ezell addressed the Hamilton County Commission on March 25 to promote tourism marketing as a tool to bring outside dollars into the state and to Hamilton County.
Ezell, introduced by Hugh Morrow, said the state doubled discretionary tourism marketing funds under Governor Lee and focused on generating "volume and margin" — more visitors and higher taxable spending per visitor. "If a visitor spends a thousand dollars in Tennessee, it's worth $95 in state and…
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