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City holds public meeting on proposed Pacifica Tourism Marketing District; public feedback sought ahead of April hearing
Summary
Council staff opened a required public meeting on forming a Pacifica Tourism Marketing District (replacement for existing BID). Staff said the proposed district would use a percentage-based assessment and that the BID board recommended a 0.5 percent initial assessment; no action was taken and a public hearing is scheduled for April 28.
City staff held a public meeting on Wednesday to solicit public testimony on a proposed Pacifica Tourism Marketing District that would replace the city’s existing business improvement district (BID) structure for tourism marketing.
No council action was required at this meeting. Assistant City Manager Yulia Carter said staff met with the BID board and that the board recommended a percentage-based assessment structure and suggested an initial rate of 0.5 percent rather than the 1.0 percent the city had earlier modeled. Staff said the April 28 council meeting will include a formal public hearing and a staff recommendation for council action.
Why it matters: A tourism-marketing district would create a stable local funding source for marketing, visitor services and coordinated outreach to draw visitors to Pacifica’s hotels and tourist assets. The assessment structure and rate are key decisions because they determine the district’s income and how much individual businesses will pay.
Next steps: Staff will return with the public‑hearing item on April 28, including the assessment methodology, final recommended rate and draft governing documents. The council did not take action Wednesday; public comment at this meeting expressed general support for leveraging tourism assets and for in-person outreach staff did with BID members.
Votes at a glance: No vote was taken; item to return April 28 for a formal public hearing and action by the council.
