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Subcommittee attaches amendment, advances bill on AI use of performers’ likenesses to commerce

2779771 · March 26, 2025
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Summary

The Banking & Consumer Affairs Subcommittee voted unanimously to attach amendment 6074 and move House Bill 905 — a bill updating post‑Elvis-era protections for performers’ name, image and likeness in light of artificial intelligence — to the full Commerce committee with one week for parties to negotiate final language.

The Banking & Consumer Affairs Subcommittee on March 26 attached amendment 6074 to House Bill 905 and voted to send the measure to the full Commerce committee for consideration next week.

The bill, described by its sponsor to the subcommittee as a follow-up to last year’s “Elvis” legislation, would update protections for performers’ name, image and likeness to address uses involving artificial intelligence. The sponsor told the panel the measure includes a new definition of “voice” and other language intended to clarify how the statute applies to synthetic or AI‑generated reproductions.

Members and staff acknowledged the drafting is complex; the sponsor asked the subcommittee to allow one week for the parties to negotiate wording before the bill is calendared for full consideration. If the parties do not reach consensus in that time, the sponsor said the bill would be returned to the subcommittee rather than proceed to a final vote.

The subcommittee recorded the attachment of amendment 6074 as properly made and then voted to advance the bill. The clerk recorded a 5‑0 vote in favor of sending HB 905 to Commerce.

No formal amendments to the substance of the bill were adopted at length during the subcommittee meeting; the sponsor requested additional negotiation time and signaled intent to avoid calendaring until any outstanding disputes are resolved.