Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Aberdeen CVB reports visitor gains, outlines 2024 marketing and Hotel Alliance support
Summary
The Aberdeen Convention & Visitors Bureau presented 2024 marketing results to the City Council, reporting increases in occupancy and website traffic, summarizing ad campaigns and Hotel Alliance event funding, and describing tools used to analyze visitor origins.
Casey Weismantle, a representative of the Aberdeen Convention & Visitors Bureau, told the City Council on March 24 that 2024 brought measurable gains in visitor activity and online engagement and described how the CVB and its partners market the city.
Weismantle said the bureau’s promotional work focused on a regional three-state market for leisure visitors and a nationwide approach for hunting marketing. "Our goal is to try to refill that triple b budget," he said, referring to the city’s promotional tax fund. He described the occupancy fee as "a $2 fee that's added to a hotel stay anytime a visitor travels to Aberdeen area and rents a hotel room." He attributed a 4.53% increase in the occupancy fee receipts in 2024…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
